This annual fund raiser consists of a light-hearted runway show of local men dressed in elaborately decorated bras, along with both live and silent auctions and of 50/50 raffle. While some of the dollars raised goes toward professional development of women in our community, the majority of the dollars raised goes toward Breast Cancer Recovery.
Breast Cancer Recovery (BCR) is a local organization that helps Wisconsin women suffering from breast cancer attend retreats specifically tailored to assist them with coping with cancer treatment and its aftermath. Breast Cancer Recovery has continually been the major recipient of funds raised through this event. Members of this organization also serve as board and committee members for this the Madison Bras for a Cause event.